Role Title: Marketing Executive (Page Bros & Art Angels Publishing)
About the Role:
This role is responsible for developing and executing marketing strategies that drive growth and enhance brand visibility for two distinct yet related businesses within the same group: Page Bros (commercial printing and secure examination printing) and Art Angels Publishing (greeting card design and wholesale distribution). The role requires a versatile individual capable of managing diverse marketing activities across B2B and B2C landscapes.
Main Places of Work:
Page Bros Group Ltd
Mile Cross Lane
Norwich
NR6 6SA
Art Angels Publishing
13-15 St Georges Street
Norwich
NR3 1AB
Hours:
36 hours per week
08:45 – 17:00 hrs, Monday to Friday (unpaid 60 minute break)
Key Responsibilities:
For Page Bros (Commercial & Secure Printing):
- Brand Management: Maintain and enhance the Page Bros brand identity, ensuring consistent messaging and visual representation across all marketing materials.
- Marketing Collateral Development: Create compelling marketing materials, including brochures, case studies, website content, presentations, and email marketing campaigns, targeting specific industry sectors (e.g., education, government, corporate).
- Digital Marketing: Manage the Page Bros website, optimize for search engines (SEO), and develop and execute digital marketing campaigns (e.g., email marketing, social media marketing, paid advertising).
- Lead Generation: Develop and implement strategies to generate qualified leads for the sales team, including online and offline activities.
- Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities.
- Event Management: Organize and participate in relevant industry events, trade shows, and conferences.
- Public Relations: Manage media relations and develop press releases to promote Page Bros’ expertise and services.
For Art Angels Publishing (Greeting Card Design & Wholesale):
- Brand Management: Develop and maintain the Art Angels Publishing brand identity, ensuring it resonates with target retailers and consumers.
- Product Marketing: Support new product launches with effective marketing campaigns, including online and offline promotions.
- Trade Marketing: Develop and execute trade marketing programs to support sales through retail networks, including point-of-sale materials, trade advertising, and promotional offers.
- Digital Marketing: Manage Art Angels Publishing’s online presence, including website, social media channels, and online marketplaces.
- Content Creation: Create engaging content for social media, blog posts, email marketing, and other marketing channels.
- Retailer Communication: Develop and maintain strong relationships with key retailers through regular communication and marketing support.
- Market Analysis: Monitor market trends and competitor activities in the greeting card industry.
- Catalogue Production: Assist in the production and distribution of seasonal catalogues.
General Responsibilities (Both Businesses):
Budget Management: Manage marketing budgets for both businesses effectively.
- Reporting and Analysis: Track marketing campaign performance and provide regular reports on key metrics.
- Collaboration: Collaborate effectively with internal stakeholders (sales, design, production) and external vendors (printers, designers, agencies).
- Staying Up to Date: Keep abreast of the latest marketing trends and technologies.
Required Skills and Experience:
- Proven experience in a marketing role, ideally with experience in both B2B and B2C marketing.
- Strong understanding of marketing principles and best practices.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software, CMS systems).
- Experience in content creation and marketing collateral development.
- Strong organizational and project management skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving skills.
- Experience in the printing or publishing industry is a plus.
- Ability to work independently and as part of a team.
Personal Attributes:
- Highly motivated and results oriented.
- Adaptable and flexible.
- Strong attention to detail.
- Positive and proactive attitude.
Opportunities:
This role offers a unique opportunity to make a significant impact on two distinct businesses within a growing group. The successful candidate will be a highly motivated and versatile marketing professional with a passion for driving growth and building strong brands.
How to Apply:
If you want to make a positive difference and can work in proactive ways; send a CV and covering letter to jobs@pagebros.co.uk.